'Persona' Defined A persona is defined as "a single representation of a cluster of target users who represent similar behaviors, goals and motivations." ~ © Nielsen Norman Group More simply put, personas are models, usually...
Today’s websites and web apps can be very complex. Many consists of 1000s of code lines, multiple user interactions, custom color palettes, and video and audio content. Automated quality assurance tools, such as DubBot, are critical in...
What’s the difference between 404 and 301? Simply put, an HTTP 404 status code indicates that your browser cannot find the page requested, “File Not Found.” When a user requests a nonexistent webpage, you should...
While priorities, resources, and timelines have shifted significantly over the past month, there is still a need to continue to iterate and improve website accessibility, user experience, and overall content availability. More now than ever,...
As most of us enter a workweek that does not look like ones we have previously encountered, most DubBot users I have been in contact with are currently grappling with balancing three priorities simultaneously. While they continue with previously...
With the amount of work that we all do in a day, it is no wonder that spell check and auto-correct are technology built into most tools that we use to communicate with each other. But often, spell checking is not enough. I know that when I am...
One of the most difficult processes that people responsible for a website take on is a website redesign. It is a necessary evil often spurred by a combination of some of the following factors: issues with the current design and...
Happy New Year from your friends at DubBot! Dubby (the DubBot) is doing its best to stay warm during these winter months. We have good news! We’re launching Trends in DubBot. Trends will be accessed off of the user dashboard. DubBot...
Some of the first questions that we ask someone thinking about using DubBot are: How many pages does your website have? How many digital assets like PDFs and Word docs does it have? You may or may not be surprised to hear that most people...
Everyone loves a good autocorrect error. I mean, when is it not funny when cologne is changed to colon, or invite is changed to inflate, or humidifier is changed to homicide (see DYAC Hall of Fame for evidence). As amusing as it is, though, to...
Your website is the first interaction many potential customers, partners, and vendors will have with your brand. Your website is your chance to make a phenomenal first impression, to show visitors your brand’s personality, your...
In the "content is king" era of the web, many moving parts keep a website fresh and up to date. There’s the content machine: Marketing and communications professionals who write content and manage other contributors. There's the content...
