Skip to content

Uptime Monitoring

What exactly does "uptime" mean in reference to your website? Uptime means the number of hours your website is operational and available to users.

Uptime is generally measured as a percentage and calculated in monthly or yearly increments. The calculation is a ratio of the time available divided by the total time. Industry-standard of 99.9% is considered a very reliable uptime with 99.99%, or "four nines," considered an excellent uptime.

Why is Uptime Monitoring Important?

A rectangle outlined in red with words inside that read Losses due to lack of website uptime monitoring. There are five arrows pointing out away from the rectangle, 2 on top and 3 on the bottom. At the end of each arrow is an oval with words inside. The words on the left top oval reads Productivity Loss. The top right oval reads SLA Payouts. The bottom left oval reads Recovery Costs. The middle bottom oval reads Brand Value. The bottom right oval reads Revenue Loss.

In addition, "Site issues such as slow loading pages, malfunctioning web applications, and downtime have issues beyond the immediate problem. Sites with issues also experience lower search engine rankings, increased bounce rates, higher cart abandonment rates, reduced user engagement/retention, and decreased customer satisfaction." ~ Uptrends

Monitoring your website for uptime is a critical metric that must not be overlooked.

DubBot now offers Uptime Monitoring for all your websites! If an issue is detected, alerts can be sent to a single person or to all essential personnel to quickly correct the issue. DubBot gives you the ability to manage multiple website uptimes and send alerts either by email, SMS, or both as well as providing you with a detailed report.

If you are interested in enabling Uptime Monitoring, please contact DubBot.


Maggie Vaughan, CPACC
Content Marketing Practitioner