Internal traffic – visits to your website from your own organization – can skew your Google Analytics 4 (GA4) data, making it difficult to understand actual user behavior. Filtering this traffic is essential for accurate reporting and informed decision-making.
Why Filter Internal Traffic?
Internal traffic will inflate metrics, leading to inaccurate reporting. By filtering out internal traffic, you can gain a clearer picture of how actual users interact with your content, which can lead to better insights and more effective marketing efforts.
Filter for the DubBot Crawler
When configuring the filter or internal traffic rule for the DubBot crawler, you will need to use two separate conditions—one for each crawler IP address: 34.213.65.175 and 52.36.131.191.
If your account uses Uptime Monitoring, you will need to create a separate internal traffic rule using IP address 52.39.13.97.
By defining internal traffic in GA4, you'll ensure your data reflects genuine user engagement. As your organization and network grow, be sure to review your internal traffic rules regularly to maintain that reporting accuracy. These small steps can significantly improve your understanding of your audience and your achievement of marketing goals.
See Google's instructions on how to filter your GA4 internal traffic.
A human author creates the DubBlog posts. The AI tool Gemini is sometimes used to brainstorm subject ideas, generate blog post outlines, and rephrase certain portions of the content. Our marketing team carefully reviews all final drafts for accuracy and authenticity. The opinions and perspectives expressed remain the sole responsibility of the human author.
