According to the Center for Plain Language, "Readability is about making your digital content clear and easy to understand. When you focus on readability, you increase the chance your target audience will actually read and interact with your...
The 3 functions of alternative text: Screen readers announce alternative text in place of images, helping users with visual or certain cognitive disabilities perceive the content and function of the images. If an image fails to load...
Why are web content writers, designers and managers still using "Click Here" (or "Read More," "Learn More," etc.) as link text when it has been shown repeatedly it's just not best practice? Maybe it’s time for a refresher course on...
DubBot automatically checks for website accessibility, SEO, and generally accepted website best practices. Although these checks are all beneficial as out-of-the-box functionality, one of the more powerful and flexible features in DubBot is the...
What’s the difference between 404 and 301? Simply put, an HTTP 404 status code indicates that your browser cannot find the page requested, “File Not Found.” When a user requests a nonexistent webpage, you should...
While priorities, resources, and timelines have shifted significantly over the past month, there is still a need to continue to iterate and improve website accessibility, user experience, and overall content availability. More now than ever,...
In my previous post, An Introduction to SEO and Why It’s Important, I explained what SEO is and why it is important for everyone tasked with managing a website. In that previous post, I explained that some time and consideration would...
This is part one of a three-part blog series focused on SEO. In recent years, it has not become uncommon for the person tasked with SEO decisions and responsibilities to be someone with no formal SEO or website management training. After all,...
The term "Search Engine Optimization" can elicit many emotions for web professionals. Fear, frustration, anger, and–most often–confusion are all common responses for SEO newbies. While there are some big picture strategies to...
