SEO

Actually, Don't Click Here!

Maggie Vaughan | August 27, 2021 | Accessibility, SEO, Quality Assurance

Why are web content writers, designers and managers still using "Click Here" (or "Read More," "Learn More," etc.) as link text when it has been shown repeatedly it's just not best practice? Maybe it’s time for a refresher course on...

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What's in your Style Guide?

Penny Kronz | April 5, 2021 | Quality Assurance, SEO, Web Governance

DubBot automatically checks for website accessibility, SEO, and generally accepted website best practices. Although these checks are all beneficial as out-of-the-box functionality, one of the more powerful and flexible features in DubBot is the...

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The Dreaded 404: Don't Leave Them Wanting More

Maggie Vaughan | October 27, 2020 | Quality Assurance, Accessibility, SEO

What’s the difference between 404 and 301? Simply put, an HTTP 404 status code indicates that your browser cannot find the page requested, “File Not Found.” When a user requests a nonexistent webpage, you should...

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DubBot provides continuous monitoring and quality checks

Penny Kronz | May 4, 2020 | Quality Assurance, Accessibility, Web Governance, SEO

While priorities, resources, and timelines have shifted significantly over the past month, there is still a need to continue to iterate and improve website accessibility, user experience, and overall content availability. More now than ever,...

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Best Practices for SEO in Website Content

Penny Kronz | April 22, 2020 | SEO

In my previous post, An Introduction to SEO and Why It’s Important, I explained what SEO is and why it is important for everyone tasked with managing a website. In that previous post, I explained that some time and consideration would...

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An Introduction to SEO and Why It's Important

Penny Kronz | February 25, 2020 | SEO

This is part one of a three-part blog series focused on SEO. In recent years, it has not become uncommon for the person tasked with SEO decisions and responsibilities to be someone with no formal SEO or website management training. After all,...

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Web Standards for SEO

Guest | February 18, 2018 | SEO

The term "Search Engine Optimization" can elicit many emotions for web professionals. Fear, frustration, anger, and–most often–confusion are all common responses for SEO newbies. While there are some big picture strategies to...

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