Have you ever zoomed in on a website to make the text easier to read, only to end up scrolling left and then right, then to the left again, just to try and read the first sentence? That’s precisely the barrier WCAG 2.1 Success Criterion...
Custom 404 error pages are a valuable part of any website as they turn what can be a frustrating user experience into an opportunity to keep users engaged with your site. Instead of a generic, technical error message that makes visitors think your...
Broken links happen for many different reasons. And though they may seem minor, they cause ripple effects across accessibility, SEO, AEO, and user experience. Let’s break down how broken links affect accessibility, SEO, AEO, and user...
Search Engine Optimization (SEO) is a digital marketing strategy that has long defined how organizations compete for online visibility. Yet with the rise of AI-driven search, Answer Engine Optimization (AEO) strategy is emerging as the next...
With current shifts in public sentiment and external pressures regarding DEI, some organizations have paused, rebranded, or scaled back their initiatives. The simple truth is, if you market, sell, inform, educate, connect, or build community...
First-page search rankings remain crucial, but Answer Engine Optimization (AEO) is emerging as a significant new factor. AEO isn't just about being found by search engines; it's about being understood by them, and ALT text for your images plays a...
We've all been there. You click on a link only to be met with the dreaded "404 Not Found" page. Broken links leading to "404 Not Found" errors frustrate users. Beyond the inconvenience, these errors harm your website's search engine...
If you are working to achieve search engine optimization (SEO), you know that "content is king!" Your website must have high-quality, informative, and engaging content. Proper spelling and good readability are two integral elements of high-quality...
DubBot's search engine optimization (SEO) checks feature helps ensure your content follows SEO best practices. With the surge in popularity and use of AI-generated content, it is even more important to play by the rules. Tools like...
We know that making your site accessible also improves your search engine optimization (SEO), right? But did you also know that you can use Custom Policies to ramp up your website visibility and rankings? DubBot has a variety of Custom Policies...
In a recent case, we assisted a client in realizing that despite encountering a "404 Not Found" error for a page on their site, their web server was incorrectly indicating a "200 OK status." This 200 OK status suggested the page was found at the...
Why are web content writers, designers and managers still using "Click Here" (or "Read More," "Learn More," etc.) as link text when it has been shown repeatedly it's just not best practice? Maybe it’s time for a refresher course on...
Great news! Your dashboard is expanding! You will now have "the rest of the story." Widgets for SEO reporting and Best Practices are being added to your Sites and Groups Overview dashboards. Sites Overview Dashboard Groups Overview...
We all know how important SEO is to website visibility, and increased user traffic. And don’t forget about the relationship between an accessible website and SEO. With DubBot’s latest update to SEO reporting, you now...
According to Google’s English dictionary, which is provided by Oxford Languages, the definition of a business case is "a justification for a proposed project or undertaking on the basis of its expected commercial...
Did you know that just by making your website accessible you also are boosting your search engine optimization (SEO) efforts AND improving your organic search rankings? Pretty awesome, right? DubBot scans and tests for six in-page elements...
According to the Center for Plain Language, "Readability is about making your digital content clear and easy to understand. When you focus on readability, you increase the chance your target audience will actually read and interact with your...
The 3 functions of alternative text: Screen readers announce alternative text in place of images, helping users with visual or certain cognitive disabilities perceive the content and function of the images. If an image fails to load...
DubBot automatically checks for website accessibility, SEO, and generally accepted website best practices. Although these checks are all beneficial as out-of-the-box functionality, one of the more powerful and flexible features in DubBot is the...
What’s the difference between 404 and 301? Simply put, an HTTP 404 status code indicates that your browser cannot find the page requested, “File Not Found.” When a user requests a nonexistent webpage, you should...
While priorities, resources, and timelines have shifted significantly over the past month, there is still a need to continue to iterate and improve website accessibility, user experience, and overall content availability. More now than ever,...
In my previous post, An Introduction to SEO and Why It’s Important, I explained what SEO is and why it is important for everyone tasked with managing a website. In that previous post, I explained that some time and consideration would...
This is part one of a three-part blog series focused on SEO. In recent years, it has not become uncommon for the person tasked with SEO decisions and responsibilities to be someone with no formal SEO or website management training. After all,...
The term "Search Engine Optimization" can elicit many emotions from web professionals. Fear, frustration, anger, and–most often–confusion are all common responses for SEO newbies. While there are some big-picture strategies to...
