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Using Custom Policies to Increase SEO

Maggie Vaughan | August 24, 2023 | SEO

We know that making your site accessible also improves your search engine optimization (SEO), right? But did you also know that you can use Custom Policies to ramp up your website visibility and rankings? DubBot has a variety of Custom Policies...

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The Importance of the 404 Status for your 404 Page

Blaine Herman | August 10, 2023 | Accessibility, SEO

In a recent case, we assisted a client in realizing that despite encountering a "404 Not Found" error for a page on their site, their web server was incorrectly indicating a "200 OK status." This 200 OK status suggested the page was found at the...

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Actually, Don't Click Here!

Maggie Vaughan | December 15, 2022 | Accessibility, SEO, Quality Assurance

Why are web content writers, designers and managers still using "Click Here" (or "Read More," "Learn More," etc.) as link text when it has been shown repeatedly it's just not best practice? Maybe it’s time for a refresher course on...

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Dashboard Additions

Maggie Vaughan | November 7, 2022 | SEO, Product Updates

Great news! Your dashboard is expanding! You will now have "the rest of the story." Widgets for SEO reporting and Best Practices are being added to your Sites and Groups Overview dashboards. Sites Overview Dashboard Groups Overview...

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SEO Reporting Just Got Better!

Maggie Vaughan | October 19, 2022 | SEO, Product Updates

We all know how important SEO is to website visibility, and increased user traffic. And don’t forget about the relationship between an accessible website and SEO.  With DubBot’s latest update to SEO reporting, you now...

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A Business Case for A11Y

Maggie Vaughan | August 19, 2022 | Accessibility, SEO

According to Google’s English dictionary, which is provided by Oxford Languages, the definition of a business case is "a justification for a proposed project or undertaking on the basis of its expected commercial...

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Accessibility & SEO

Maggie Vaughan | February 9, 2022 | Accessibility, SEO

Did you know that just by making your website accessible you also are boosting your search engine optimization (SEO) efforts AND improving your organic search rankings? Pretty awesome, right? DubBot scans and tests for six in-page elements...

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Readability Scores

Maggie Vaughan | January 13, 2022 | Quality Assurance, SEO, Accessibility

According to the Center for Plain Language, "Readability is about making your digital content clear and easy to understand. When you focus on readability, you increase the chance your target audience will actually read and interact with your...

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3 Things - Tuesday, November 2

Maggie Vaughan | November 2, 2021 | Accessibility, SEO

The 3 functions of alternative text:  Screen readers announce alternative text in place of images, helping users with visual or certain cognitive disabilities perceive the content and function of the images. If an image fails to load...

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What's in your Style Guide?

Penny Kronz | April 5, 2021 | Quality Assurance, SEO, Web Governance

DubBot automatically checks for website accessibility, SEO, and generally accepted website best practices. Although these checks are all beneficial as out-of-the-box functionality, one of the more powerful and flexible features in DubBot is the...

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The Dreaded 404: Don't Leave Them Wanting More

Maggie Vaughan | October 27, 2020 | Quality Assurance, Accessibility, SEO

What’s the difference between 404 and 301? Simply put, an HTTP 404 status code indicates that your browser cannot find the page requested, “File Not Found.” When a user requests a nonexistent webpage, you should...

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DubBot provides continuous monitoring and quality checks

Penny Kronz | May 4, 2020 | Quality Assurance, Accessibility, Web Governance, SEO

While priorities, resources, and timelines have shifted significantly over the past month, there is still a need to continue to iterate and improve website accessibility, user experience, and overall content availability. More now than ever,...

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Best Practices for SEO in Website Content

Penny Kronz | April 22, 2020 | SEO

In my previous post, An Introduction to SEO and Why It’s Important, I explained what SEO is and why it is important for everyone tasked with managing a website. In that previous post, I explained that some time and consideration would...

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An Introduction to SEO and Why It's Important

Penny Kronz | February 25, 2020 | SEO

This is part one of a three-part blog series focused on SEO. In recent years, it has not become uncommon for the person tasked with SEO decisions and responsibilities to be someone with no formal SEO or website management training. After all,...

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Web Standards for SEO

Guest | February 18, 2018 | SEO

The term "Search Engine Optimization" can elicit many emotions for web professionals. Fear, frustration, anger, and–most often–confusion are all common responses for SEO newbies. While there are some big picture strategies to...

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