In the "content is king" era of the web, many moving parts keep a website fresh and up to date. There’s the content machine: Marketing and communications professionals who write content and manage other contributors. There's the content management system: Web management software and web developers coding the site. Lastly, there's the Web QA Tool: An all-in-one suite that ensures your site is free of spelling errors, broken links, missing alt text, 404 pages, and spam.
Much like the three branches of government in the United States, these three pieces work together to ensure that your site is always online, error-free, accessible, and engaging. Here’s how it works:
The Executive Branch: Marketing and Communications
This branch makes all the big decisions about the site's content. They choose what goes on the site and when. They write and edit copy, choose photography, and select videos and other interactive media. They have the authority to make a lot of decisions on their own, and they are responsible for the overall quality of the website, but they can’t do it alone.
The Legislative Branch: CMS Software and Web Developers
This branch is responsible for putting content of all kinds on the website. Web developers and content management software make text, images, and video available to web visitors by creating structure (HTML) and rules (CSS) that house the web content format and make it live online. They are responsible for the website's overall functionality, but the more content there is, the more help they need from the third branch of web management.
The Judicial Branch: Web QA Software
This branch reviews the other two branches' actions to make sure they are following the rules of the web. When new content is published, Web QA software automatically checks it to ensure it is free of errors that can hurt the site's effectiveness. It also regularly reviews older parts of the site to make sure it is still following the letter of the law. It checks for spelling, broken links, down pages, spam, and accessibility best practices, making impartial judgments about the other two branches' actions.
The System of Checks and Balances
To have a thriving and effective site, organizations need all three branches of web management. Each branch makes important contributions to the site, yet each has its own distinct purpose. Without the content team, sites would quickly become stale and outdated. Without the developers and CMS, sites would be missing vital functionality and styling. And without Web QA Software, sites would easily become broken and penalized by search engines and visitors alike. It’s important to have a system of checks and balances.
Is your system of checks and balances working? Sign up for a DubBot demo today to see just how easy Web QA can be.
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