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3 Things - Tuesday, November 2

The 3 functions of alternative text: 

  1. Screen readers announce alternative text in place of images, helping users with visual or certain cognitive disabilities perceive the content and function of the images.
  2. If an image fails to load or the user has blocked images, the browser will present the alternative text visually in place of the image.
  3. Search engines use alternative text and factor it into their assessment of the page purpose and content.


reference: Alterntive Text, WebAIM

Maggie Vaughan, CPACC
Content Marketing Practitioner