Who says conferences are all business? Some bring swag, we brought 150 Lite Brites as give-aways. At this year’s Digital Colloquium, DubBot traded laptops for pegs and let creativity take the lead.
The results? A mashup of bold colors, familiar images, classic favorites, and wonderfully quirky scenes. The Lite Brites didn’t just light up the (IKEA) bookshelves; they lit up the whole room.
Nothing sparks the imagination like a good ol' fashioned, iconic childhood toy… plus some low-stakes bragging rights.
And to top it all off, one of our clients, Kimberly Vlies from the University of Wisconsin-Green Bay, surprised us with a super cool thank-you gift. A DubBot-branded Brite Lite Template. (PDF) Genius!
Who knew a tiny peg would bring this much shine to DigCol?
Will we ever do it again? Probably not. We hadn’t considered the need to put batteries in all of those Lite Brites until we got to the conference. That led us to scrambling to put three AAAs into each Lite Brite before the show actually opened. It was still worth it in the end.
A Lite Brite showcase in the background with 15 Lite Brite completed
artworks and a DubBot light-up cube in the foreground.
A Lite Brite showcase with 25 completed artworks.
A Lite Brite showcase with 25 completed artworks, with the camera lens
angle looking down from the top of the showcase.
A Lite Brite showcase with 25 completed artworks, with DubBot’s own
Blaine Herman on the left and Penny Kronz on the right.
