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3 Things - Tuesday, April 18

  1. Establishing metrics for accessibility ROI - Karl Groves 
    " is logical to determine that we’ve now come full circle on the idea that the best way to avoid spending money on accessibility is to avoid accessibility problems in the first place. This is true but, as before, that’s only an ideal-state situation where you have perfect processes, people, and tooling, and are working on a brand new product."

  2. The Alt Text War! SEO VS Accessibility - Raghavendra Satish Peri
    SEO teams often want to make changes to the website in a certain way that does not always align with the goals of accessibility principles. One such change is to provide alternative text for all images on the website, irrespective of what the image conveys.

  3. How to Use Google Analytics to Identify Web Accessibility Issues - Julie Young
    The best way I’ve come up with to identify the potential for increased occurrence of disability among users is to focus on the Age demographic information in Google Analytics. Why age? Inelegantly put, the older one gets, the more likely one will experience vision, hearing, and mobility issues - in other words, reading glasses, hearing aids, and arthritis.


Maggie Vaughan, CPACC
Content Marketing Practitioner