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State Your Case For Web Accessibility

Creating a business case for web accessibility can be difficult, especially when, as accessibility professionals, we just "get it!" We know why accessibility is important and that it should be baked into all of our information and communication technologies. But that isn’t always the case with stakeholders and decision-makers.

When building your next business case for accessibility, make sure to include verifiable facts and data (not just professional opinion), define any reasonable assumptions regarding outcomes, and write it in clear, plain language.

Also, for each section of your business case, it is critical that you cite the resources / supporting data for that section as well as, when applicable, list tangible and / or intangible benefits.

What sections should be included in a good business case?

The sections below should help you get started on a good, solid business case. As an example, I have included a support resource and listed some of the benefits for each section. If you would like additional ideas and suggestions on sections, topics, writing styles, etc., please peruse the resources list at the bottom of this post.

When planning out your business case, think about your company’s culture, values, and priorities. Then customize your business case to align with your company’s overarching goals. If your company is hyper-aware of legal consequences, make that the first topic of your business case. If the company’s bottom line is at the top of the list, make a strong case for how accessibility positively affects that bottom line.

When you build a business case for accessibility you are developing an integral part of a long-term, strategic commitment to accessibility and your current and future customers.


Maggie Vaughan, CPACC
Content Marketing Practitioner